{"title":"Chief","description":"\u003cp\u003eShop Chief in New Zealand and discover a food brand made for people who care about what goes into the products they eat. Chief focuses on convenient packaged food and nutrition products made with carefully considered ingredients, clear labelling and a straightforward approach to food.\u003c\/p\u003e\n\n\u003cp\u003eBuilt for self-described “pack flippers”, Chief is for shoppers who like to read ingredient lists, understand what they are buying and choose products that fit their preferences without unnecessary marketing spin. The brand brings together convenience, flavour and a strong focus on ingredient transparency.\u003c\/p\u003e\n\n\u003ch2\u003eMade for people who give a damn\u003c\/h2\u003e\n\n\u003cp\u003eChief was created around a simple idea: convenient food should still be made with ingredients people can feel informed about choosing. Rather than asking shoppers to take bold health claims at face value, the brand encourages people to look at the back of the pack and make their own decision based on what is actually inside.\u003c\/p\u003e\n\n\u003cp\u003eThis approach makes Chief a useful option for shoppers looking for convenient snacks and nutrition products with an emphasis on real-food ingredients, clear product information and considered formulation.\u003c\/p\u003e\n\n\u003ch2\u003eA focus on better food systems\u003c\/h2\u003e\n\n\u003cp\u003eChief also supports regenerative agriculture, an approach to farming centred on improving the way food is grown while considering soil, ecosystems and long-term agricultural sustainability.\u003c\/p\u003e\n\n\u003cp\u003eThrough its support of Thankful For Farmers, Chief also contributes to initiatives designed to help farmers work towards greater economic and environmental sustainability. It is part of the brand’s broader aim to consider not only what goes into its products, but also the people and farming systems behind the food supply.\u003c\/p\u003e\n\n\u003ch2\u003eChoosing Chief products\u003c\/h2\u003e\n\n\u003cp\u003eAs the Chief range grows in New Zealand, shoppers can compare products based on format, ingredients, nutrition information, flavour and personal preferences. Checking the ingredient list and nutrition panel can help identify the option that best suits individual dietary needs and everyday routines.\u003c\/p\u003e\n\n\u003cp\u003eChief is ultimately built for shoppers who want convenience without switching off their curiosity about what is in the pack. Browse the Chief collection as products become available in New Zealand and compare options using the information provided on each product page.\u003c\/p\u003e","products":[{"product_id":"collagen-protein-bar-by-chief","title":"Collagen Protein Bar by Chief.","description":"\u003cp\u003eBuilt for convenient snacking, \u003cstrong\u003eCollagen Protein Bar by Chief\u003c\/strong\u003e combines 9.45g of halal grass-fed bovine collagen per 45g bar with 14g of protein to support daily protein intake and recovery goals. Made with recognisable ingredients including cashews, collagen and dark chocolate, it is an easy option when a satisfying, protein-focused snack fits the day.\u003c\/p\u003e\n\n\u003cp\u003eWith no added sugar or sugar alcohols, this ready-to-eat bar offers a practical alternative to conventional sweet snacks. It also contains around 13mg of caffeine per bar and sits naturally within the \u003ca href=\"\/collections\/protein-bars\" title=\"Shop Protein Bars\"\u003eprotein bars\u003c\/a\u003e range, while its bovine collagen base will appeal to shoppers exploring \u003ca href=\"\/collections\/collagen\" title=\"Shop Collagen Supplements\"\u003ecollagen supplements\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3 style=\"font-size: 16px;\"\u003e\u003cstrong\u003eBenefits of Collagen Protein Bar:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers 14g of protein per bar\u003c\/li\u003e\n\u003cli\u003eProvides 9.45g of bovine collagen\u003c\/li\u003e\n\u003cli\u003eConvenient ready-to-eat protein snack\u003c\/li\u003e\n\u003cli\u003eMade without added sugar alcohols\u003c\/li\u003e\n\u003cli\u003eSupports everyday protein intake\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFor a convenient protein snack built around collagen and straightforward ingredients, choose Chief Collagen Protein Bar and stock up today at Nutrition Warehouse.\u003c\/p\u003e","brand":"Chief.","offers":[{"title":"1 Bar \/ Choc Mint","offer_id":50519050911801,"sku":"9357204000901","price":6.25,"currency_code":"NZD","in_stock":false},{"title":"1 Bar \/ Choc Pistachio","offer_id":50519050944569,"sku":"9357204000925","price":6.25,"currency_code":"NZD","in_stock":false},{"title":"1 Bar \/ Double Choc","offer_id":50519050977337,"sku":"9357204000604","price":6.25,"currency_code":"NZD","in_stock":false},{"title":"1 Bar \/ Peanut Butter","offer_id":50519051010105,"sku":"9369998041329","price":6.25,"currency_code":"NZD","in_stock":false},{"title":"1 Bar \/ Choc Peanut Butter","offer_id":50519051042873,"sku":"9357204000611","price":6.25,"currency_code":"NZD","in_stock":false},{"title":"1 Bar \/ Salted Caramel","offer_id":50519051075641,"sku":"9357204000918","price":6.25,"currency_code":"NZD","in_stock":false},{"title":"1 Bar \/ Hazelnut Brownie","offer_id":50519051108409,"sku":"9369998119127","price":6.25,"currency_code":"NZD","in_stock":false},{"title":"1 Bar \/ Cashew Shortbread","offer_id":50519051141177,"sku":"9369998020959","price":6.25,"currency_code":"NZD","in_stock":false},{"title":"1 Bar \/ Lemon Tart","offer_id":50519051173945,"sku":"9369998129744","price":6.25,"currency_code":"NZD","in_stock":false},{"title":"Box of 12 \/ Choc Mint","offer_id":50519051206713,"sku":"29357204000905","price":75.0,"currency_code":"NZD","in_stock":false},{"title":"Box of 12 \/ Choc Pistachio","offer_id":50519051239481,"sku":"29357204000929","price":75.0,"currency_code":"NZD","in_stock":false},{"title":"Box of 12 \/ Double Choc","offer_id":50519051272249,"sku":"29357204000608","price":75.0,"currency_code":"NZD","in_stock":false},{"title":"Box of 12 \/ Peanut Butter","offer_id":50519051305017,"sku":"29369998041323","price":75.0,"currency_code":"NZD","in_stock":false},{"title":"Box of 12 \/ Choc Peanut Butter","offer_id":50519051337785,"sku":"29357204000615","price":75.0,"currency_code":"NZD","in_stock":false},{"title":"Box of 12 \/ Salted Caramel","offer_id":50519051370553,"sku":"29357204000912","price":75.0,"currency_code":"NZD","in_stock":false},{"title":"Box of 12 \/ Hazelnut Brownie","offer_id":50519051403321,"sku":"29369998119121","price":75.0,"currency_code":"NZD","in_stock":false},{"title":"Box of 12 \/ Cashew Shortbread","offer_id":50519051436089,"sku":"39369998020950","price":75.0,"currency_code":"NZD","in_stock":false},{"title":"Box of 12 \/ Lemon Tart","offer_id":50519051468857,"sku":"29369998129748","price":75.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/0468\/2809\/files\/0006_chief-collagen-protein-bar-box-12-Choc-Mint.jpg?v=1790046926"},{"product_id":"organic-beef-protein-bar-by-chief","title":"Organic Beef Protein Bar by Chief.","description":"\u003cp\u003eFor a savoury, ready-to-eat protein option, \u003cstrong\u003eOrganic Beef Protein Bar by Chief\u003c\/strong\u003e packs 18.4g of protein into each 40g bar, using 80% organic Australian grass-fed beef to support daily protein intake and recovery goals. More than 80g of beef is used before the water is removed, creating a compact snack that is easy to keep on hand when a proper meal is not practical.\u003c\/p\u003e\n\n\u003cp\u003eMade without preservatives or artificial additives, this shelf-stable bar suits busy days, lunchboxes, travel and post-workout snacking. It can also be chopped or crumbled over meals and salads for a simple protein boost, making it a versatile choice within the \u003ca href=\"\/collections\/protein-bars\" title=\"Shop Protein Bars\"\u003eprotein bars\u003c\/a\u003e range.\u003c\/p\u003e\n\n\u003ch3 style=\"font-size: 16px;\"\u003e\u003cstrong\u003eBenefits of Organic Beef Protein Bar:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers 18.4g of protein per bar\u003c\/li\u003e\n\u003cli\u003eMade with 80% organic grass-fed beef\u003c\/li\u003e\n\u003cli\u003eConvenient shelf-stable savoury snack\u003c\/li\u003e\n\u003cli\u003eNo preservatives or artificial additives\u003c\/li\u003e\n\u003cli\u003eEasy protein option for busy days\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eKeep a high-protein savoury snack ready for work, training or days on the move. Shop Chief Organic Beef Protein Bar today at Nutrition Warehouse.\u003c\/p\u003e","brand":"Chief.","offers":[{"title":"1 Bar \/ Cheezeburger","offer_id":50519637688377,"sku":"9357204000048","price":7.0,"currency_code":"NZD","in_stock":false},{"title":"1 Bar \/ Chipotle \u0026 Lime","offer_id":50519637721145,"sku":"9357204000031","price":7.0,"currency_code":"NZD","in_stock":false},{"title":"1 Bar \/ Smokey BBQ","offer_id":50519637753913,"sku":"9357204000024","price":7.0,"currency_code":"NZD","in_stock":false},{"title":"1 Bar \/ Traditional","offer_id":50519637786681,"sku":"9357204000000","price":7.0,"currency_code":"NZD","in_stock":false},{"title":"1 Bar \/ Cayenne Chilli","offer_id":50519637819449,"sku":"9357204000017","price":7.0,"currency_code":"NZD","in_stock":false},{"title":"Bix of 12 \/ Cheezeburger","offer_id":50519637852217,"sku":"29357204000042","price":84.0,"currency_code":"NZD","in_stock":false},{"title":"Bix of 12 \/ Chipotle \u0026 Lime","offer_id":50519637884985,"sku":"29357204000035","price":84.0,"currency_code":"NZD","in_stock":false},{"title":"Bix of 12 \/ Smokey BBQ","offer_id":50519637917753,"sku":"29357204000028","price":84.0,"currency_code":"NZD","in_stock":false},{"title":"Bix of 12 \/ Traditional","offer_id":50519637950521,"sku":"29357204000004","price":84.0,"currency_code":"NZD","in_stock":false},{"title":"Bix of 12 \/ Cayenne Chilli","offer_id":50519637983289,"sku":"29357204000011","price":84.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/0468\/2809\/files\/0004__0003_chief-beef-bar-cheeseburger.jpg?v=1790050906"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/0468\/2809\/collections\/chief.webp?v=1790040679","url":"https:\/\/www.nutritionwarehouse.co.nz\/collections\/chief.oembed","provider":"Nutrition Warehouse","version":"1.0","type":"link"}